About INK
AI that works like part of your brand team
AI that works like part of your brand team
Every brand we talk to has the same problem. Teams are asked to produce more than ever — more channels, more markets, more formats, every single week — while their brand guidelines were written for a world where a handful of designers made everything by hand. Requests sit with agencies for weeks. Shoots cost tens of thousands, and the rights expire. And the person responsible for the brand spends their days policing flyers instead of building the brand.
Every brand we talk to has the same problem. Teams are asked to produce more than ever — more channels, more markets, more formats, every single week — while their brand guidelines were written for a world where a handful of designers made everything by hand. Requests sit with agencies for weeks. Shoots cost tens of thousands, and the rights expire. And the person responsible for the brand spends their days policing flyers instead of building the brand.
Generic AI tools didn’t fix this. They made it worse. Anyone can now generate an image in seconds, but it doesn’t look like you: the line weight is off, the colours drift, the product changes shape from one frame to the next, and nobody checks it before it goes out. Speed without control is how brands get diluted.
Generic AI tools didn’t fix this. They made it worse. Anyone can now generate an image in seconds, but it doesn’t look like you: the line weight is off, the colours drift, the product changes shape from one frame to the next, and nobody checks it before it goes out. Speed without control is how brands get diluted.
We built INK to give brands both. We start with one repeatable creative task your team does every week, learn your visual language from your approved examples and guidelines, and turn it into an AI workflow that produces production-ready images, illustrations and designs. Your brand owner tests it on real tasks and signs it off. From then on, every asset — whoever makes it — is checked against your brand, legal and cultural rules before it ships.
We built INK to give brands both. We start with one repeatable creative task your team does every week, learn your visual language from your approved examples and guidelines, and turn it into an AI workflow that produces production-ready images, illustrations and designs. Your brand owner tests it on real tasks and signs it off. From then on, every asset — whoever makes it — is checked against your brand, legal and cultural rules before it ships.
What our clients get back is time and control. Requests that used to take weeks take minutes. More people across the organisation can create without breaking the brand, and the creative team goes back to the work only they can do. That is what we are building INK for: AI that strengthens your brand instead of cutting corners around it.
What our clients get back is time and control. Requests that used to take weeks take minutes. More people across the organisation can create without breaking the brand, and the creative team goes back to the work only they can do. That is what we are building INK for: AI that strengthens your brand instead of cutting corners around it.
— The founders of INK
See INK on your own brand
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